Kevin Basso

Resume

COMPANIES I HAVE WORKED FOR

RESUME

Online Marketing Manager

Managed four corporate websites and increased revenue through the use of new ecommerce techniques and online viral marketing tools. Managed the email marketing for several weekly and monthly email campaigns generating over $80,000 per month in revenue. Responsibilities included strategy, project planning, timeline and execution of new marketing campaigns and the launch of new websites. Conducted trainings to affiliates on leveraging viral marketing through Facebook and Twitter

to grow their businesses.

Marketing Manager

Computer Guidance is the industry-leading financial and project management software developer for

the largest commercial construction contractors in North America. Responsibilities include branding

and lead generation activities such as: direct mail/email campaigns, advertising placement/design,

webcasts, SEO, trade shows, user conference and website. Increased annual sales by 11% through

creative multi-touch marketing activities. Responsible for technical items such as Sales Logix

administration, web and graphic design.

Marketing Manager

Trumpet, Inc. is a national technology solution provider and developer for the financial industry. On a

nationwide basis, marketed the consulting services of Trumpet Inc. and Attach Plus software.

Through effective targeting efforts, and aggressive marketing tactics, built a pipeline of anticipated new

business exceeding $420,000 in revenue. Clients include Fortune 500 financial firms such as Charles

Schwab, ING, and Edward Jones.

Marketing Manager

eProperty Tax is the largest property tax software firm in the United States. While at eProperty Tax, I

developed and implemented the company’s system for research and management of prospective

clients. I also conducted strategic direct marketing efforts on a nationwide basis through webcasts and

trade shows. These efforts resulted in $12-million in software and service revenue from accounts such

as GE, Wells Fargo, Ford Motor Company and Washington Mutual.

E-Marketing Manager

4imprint is the world’s largest promotional products catalog. As the E-Marketing Manager, I was

responsible for the design, launch, management, and reporting of weekly corporate opt-in email

promotions for Fortune 500 clients. Created marketing plans for website; including advertisements,

product merchandising and banners. Set up search engine advertisements based on targeted search

placement for entire product line. Increased the email database by 120,000 in first four months due to

mining existing database and opt-in marketing. Increased customer retention by 14%, generating an

additional $350,000 in net sales.

IT Manager

Received promotion. Responsibilities included consultation, research, and management of the

telecom, application servers, network, hardware and mobile devices. Directed the implementation of

the telecom and data infrastructure for new downtown corporate office. Implemented territory

management technology solutions which resulted in the ability to manage an increase of 300% in sales

in three years. I received this promotion because of my project management experience, market vision

and IT knowledge.

Assistant Marketing Manager

I researched and supported Customer Relationship Management (CRM) rollout. I developed and

administered company intranet, extranet/internet web pages, marketing department databases, and

LAN. Designed layout of marketing materials for eight kitchen appliance lines. Trained company

employees on CRM, Office®, Internet, and internal application solutions. Implemented sales force

automation using Sales Logix and future strategies for e-commerce.

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